It seems as if no major company or brand is safe from the woke virus that is infecting the culture these days, and they are now beginning to suffer the consequences.
This time, the unfortunate victim of wokeness was Jack Daniel’s whiskey.
According to Newsweek, Jack Daniel’s is facing backlash from consumers due to its ad campaign that featured stars from the reality TV series “Ru Paul’s Drag Race,” a drag queen competition.
The fact that the company is partnering with drag queens in order to promote LGBT issues is too far even for many of the company’s most avid supporters.
One of those is Pauly Michaelis, a Jack Daniel’s superfan, who, in a viral Facebook post, left no doubt about how he feels regarding the company’s decision to submit to the woke mob.
In a Facebook post on Friday, Michaelis wrote, “For over 150 years since 1866 this drink was always associated with cowboys, warriors, bikers, savage rock bands, and all American bad a** people. THEY WENT WOKE.”
“THEY took a classic tradition of Americana that was the total defition of masculinity and made it WOKE and for this I say F*** YOU JD and all of your products. You will never have the honor of touching my lips ever again.”
Michaelis made good on his promise and made a video of himself throwing out and burning hundreds of dollars worth of Jack Daniel’s drinks and merchandise that had been in his home and his bar.