Bud Light executives still may not have learned their lesson after losing billions over their ill-advised partnership with a transgender activist, but it looks like college students just might.
“Shark Tank” star Kevin O’Leary appeared on “Fox & Friends” on Monday and said he intends to cover the Bud Light fiasco in his business school classes.
The investor said that Bud Light’s losses have been so massive that it was previously “impossible to even dream” that such a fall could occur.
“This is an extraordinary case, and one I’ll be teaching in business schools across America this fall,” O’Leary told the hosts.
“Beer is essentially the same. What differentiates it is brand. … You have to ask yourself on a campaign that really brings you into a discussion around gender identity, ‘Is that the right thing for my beer brand?’” O’Leary said.
He went on to answer his own question: “Well, apparently not. … To lose 25 percent market share has never been achieved, and it’s impossible to even dream it.”