BY
Elon Musk has just scored a major victory on behalf of online free speech advocates everywhere by shutting down the global pro-censorship “advertising cartel” with a massive lawsuit.
48 hours after Musk’s X filed a lawsuit against the Global Alliance for Responsible Media (GARM) “advertising cartel” and several of its members, the World Federation of Advertisers (WFA) announced it is shutting the organization down.
The X lawsuit was also joined by the pro-free speech video streaming platform Rumble.
In a statement reported by Business Insider, GARM complained that it is “a not-for-profit organization with limited resources.”
The claim lacks credibility, however, considering GARM does the bidding of companies representing hundreds of billions in market cap, including CVS Health, Mars, Orsted, and Unilever.
GARM, the advertising industry’s censorship cartel, is shutting down.
Two days after @X and @rumblevideo filed a lawsuit against it.
Eight days after @FFO_Freedom exposed its members’ billions of dollars in government contracts.
One month after @Jim_Jordan and the Judiciary… https://t.co/dgnPaxEjpc
— Allum Bokhari (@AllumBokhari) August 8, 2024
In an email to members, WFA CEO Stephan Loerke said that the decision was “not made lightly.”
Loerke also said that they intend to contest the allegations in X’s lawsuit.
He also claims that the WFA is confident that the outcome would “demonstrate our full adherence to competition rules in all our activities.”