When Google launched in the late 1990s, it quickly overtook the market for search engines. Its proprietary method of indexing led users to results they were actually looking for rather than producing the hodgepodge of results offered by other search engines of the time. Within just a few years, it was dominating the market. Today, it is a money-printing machine.
It’s also increasingly horrible at the core mission that produced such success. The company’s leadership may have realized early on that to dominate they needed to maximize the marketing angle of search, but over time that side of the business — the one that produces revenue — swallowed the informative results that drove the search engine’s success.
Now, Google’s true product, its users, are drowning in a sea of partisan slop and sponsored content rather than getting the results we’re looking for when we take to the World Wide Web. By doing so, Google is making it pointless for us to continue to allow ourselves to be the product.
Let’s say you have an artistic daughter who wants some oil paints for Christmas, but you’re unsure about which brand to buy or even what the definition of oil paint is. You head over to Google and type in “oil paint.” Is your first result a definition or even the Wikipedia page? Nope, it’s ads. You have to scroll to get to Wikipedia.
Similarly, you might find yourself hungry while on the road, so someone in the car Googles “restaurants near me.” There was a time when this feature was useful. Now, the restaurants are paying to play and the resulting results are ridiculously skewed. While I’m not going to dox myself here with screenshots of the results I get when I Google “restaurants near me” while sitting in my house, suffice it to say that the top results aren’t necessarily the closest, or even highest-rated, eateries. Some that I know are there — because I live in this area! — aren’t even listed.
Granted, these aren’t extremely pressing issues. People researched oil paints and found places to eat for decades upon decades without the assistance of the internet. What is a bigger deal is how nakedly partisan Google has become. Former President Trump has even complained about it, taking time to call CEO Sundar Pichai to point out the problem.