Accuse Brand of Pushing “Eugenics” and Are Now Calling for a Boycott
The internet is ablaze after American Eagle’s new ad campaign featuring actress Sydney Sweeney drew fierce backlash from liberal activists who accuse the brand of promoting “white supremacist ideology and eugenics.”
The outrage hinges entirely on the choice of model (a blonde, blue‑eyed Caucasian woman) and the pun “great genes”—rewritten cheekily by Sweeney to “great jeans.”
Liberal media insist this is a coded celebration of genetic “superiority,” complete with eugenics references, and they’re demanding American Eagle pull the ads immediately and launch a boycott campaign.
The rhetoric includes terms like “white supremacist propaganda”, “Nazi dog whistles”, and “nationalist eugenics messaging.”
More from Fox News:
According to critics at outlets like The Washington Post and MSNBC, Sydney Sweeney’s new American Eagle (AE) jeans ad is promoting racist and “regressive” themes.
In reports published by the Post, MSNBC, GMA and Salon, journalists scrutinized whether the “Euphoria” star and fashion brand were taking digs at the body positivity movement and subtly pushing “Whiteness” and “eugenics” in the culture.
“The advertisement, the choice of Sweeney as the sole face in it and the internet’s reaction reflect an unbridled cultural shift toward Whiteness, conservatism and capitalist exploitation. Sweeney is both a symptom and a participant,” MSNBC producer Hanna Holland wrote in an MSNBC.com column on Monday.
here is the ad
full story and video at https://www.thegatewaypundit.com/2025/07/outrageous-liberal-activists-slam-sydney-sweeneys-new-american/