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Bad Bunny was the first Latin artist to deliver a Super Bowl halftime performance mostly in Spanish
For some viewers, it was bold, historic and long overdue.
For others, it was confusing, frustrating — and, in their words, the ‘worst Super Bowl ever.’
When Bad Bunny took over the Super Bowl LX halftime stage, reaction was immediate and sharply divided. Within minutes, social media filled with complaints, praise, memes and political commentary, as fans and critics argued over what they had just watched.
Much of the backlash centred on one point: the performance was delivered entirely in Spanish.
Tití Me Preguntó” @sanbenito #AppleMusicHalftime pic.twitter.com/zRHodY6AQh
— NFL (@NFL) February 9, 2026
Reports say some viewers said they struggled to follow the set and branded it ‘the worst of this century.’ One post complained about ‘not understanding a word,’ while another described the show as ‘weird,’ despite appreciating Latin culture.
Others were more direct. ‘Worst halftime show EVER!!’ one viewer wrote.
And yet, the strength of the reaction said as much about audience expectations as it did about the performance itself.
A Performance Far from Plating Safe
Bad Bunny’s decision to perform entirely in Spanish was no surprise to long-time fans. He has repeatedly said he has no interest in altering his language or identity to appeal to wider audiences.
In a 2023 interview with Vanity Fair, he said he would never sing in English ‘just because someone says I need to.’
His Super Bowl set followed that principle closely.
The show leaned heavily into Puerto Rican imagery, Latin American culture and Spanish-language hits from across his catalogue. He was joined by high-profile guests including Ricky Martin and Lady Gaga, reinforcing its international tone.
Visually, it was ambitious. There were sugarcane fields, dense choreography, and layered staging. Supporters argued that even without understanding the lyrics, the scale and energy were hard to ignore.
‘I don’t speak Spanish and I loved it,’ one viewer wrote on X.
Another said: ‘He seized his opportunity and crushed it.’
What stood out, though, was how little the performance seemed interested in softening itself for anyone.