The campaign to pull corporate advertising from Twitter, following its purchase by SpaceX founder Elon Musk, is being led by a network of left wing dark money activists with ties to prominent Democrat politicians and mega donors.
An advocacy group formed in 2020 called Accountable Tech is organizing the pressure campaign, which has thus far succeeded in having the likes of Pfizer, Audi, General Mills, and other corporations pull their advertising expenditures from the platform.
Jessica González @JGo4Justice
General Mills, Audi, Mondelez (of Oreos fame), Volkswagen and Pfizer are also pausing Twitter ads. #StopToxicTwitter
wsj.comWSJ News Exclusive | General Mills, Audi and Pfizer Join Growing List of Companies Pausing Twitter AdsAdvertisers are concerned about a flurry of executive departures at Twitter and new owner Elon Musk’s plans for content moderation.
Accountable Tech has taken credit for organizing an “open letter” signed by dozens of progressive groups, which demanded that multinational corporations cease advertising with Twitter immediately.