Anheuser-Busch Axes the Marketing Executives Responsible for the Mulvaney Debacle
By Matt Margolis
According to text messages obtained by the Daily Caller on Tuesday, a source within Anheuser-Busch has confirmed that the two top marketing executives responsible for the ill-advised, ill-fated, and, frankly, stupid partnership with Dylan Mulvaney no longer work for the company.
I know, shocking right?
The source, a current regional head of marketing, says that Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid, are both “gone gone.”
“To my understanding if we publicly announced the word ‘fire’ it opens up the potential for them to sue us. Thats [sic] why we said leave of absence,” the anonymous source said in a text message. “The wholesalers would have had an absolute HAY DAY with leadership if they didn’t remove her.”
Weeks before Bud Light’s partnership with Mulvaney went viral, Heinerscheid said she wanted to refresh the company’s “fratty” image and “out-of-touch” humor by promoting “inclusivity.”
“I’m a businesswoman. I had a really clear job to do when I took over Bud Light,” Heinerscheid said in a late March episode of the Make Yourself at Home podcast. “It was this brand is in decline. It’s been in decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.”