Bud Light Distributors Now Accepting the Fact Sales Won’t Recover Thanks to Mulvaney Debacle: Report
Bud Light continues to see a sales slump following its massive advertising debacle, and it seems as if it might never recover.
In April, Bud Light partnered with transgender influencer Dylan Mulvaney for a promotional campaign that drew an immediate backlash and boycott from its customer base, forcing the company to part ways with some of its advertising executives and costing the jobs of hundreds of others.
At the same time, the boycott has been so brutal that Bud Light’s parent company Anheuser-Busch has seen a massive loss in revenue in the months since the controversy began.
Bars and liquor stores are struggling to sell Bud Light and even the Fourth of July holiday, which usually sees a surge in beer sales, did next to nothing to help the embattled company.
Now, four months after the controversy erupted, distributors of Anheuser-Busch products are beginning to accept the fact that the company may never be able to dig itself out of this hole.