My Creations Eat Them All
The recipes were in my moms cookbooks. In the early 1980s I packaged Rice Krispies under the brand name of her cookbook. Then I crafted a specialized machine that mass produced them for Time Air, which merged with Air Canada. They gave them to their customers on planes. In addition we were able to obtain sales agreements with virtually all connivence stores and gas stations. We sold millions of them. One flight had a VP from Kellogg’s on it. They ordered me to cease and desist from using their name “Rice Krispies” and I argued that it was generic and they sued and ultimately bought me out on the court steps. They changed the brand to Kellogg’s and off they went.