Woke Gaming ‘Consultants’ Epicly Fail at Censoring Gamers, Face Massive Online Backlash
by Lucas Nolan
An employee of the woke video game narrative consultant firm Sweet Baby Inc. recently attempted to silence a critic on the Steam gaming platform for the crime of listing the games that Sweet Baby Inc. consulted on. The resulting backlash has included a viral spread of anti-woke messaging and Sweet Baby employees and their leftist journalist friends privating their X/Twitter accounts.
Many video game enthusiasts have taken notice of a decline in the quality of game stories and writing in recent years. In many of these cases, one outside consultant group was hired as “narrative consultant,” by major game studios. On it’s website, the Montreal-based consultant group Sweet Baby states that it’s goal is “to tell better, more empathetic stories while diversifying and enriching the video games industry. We aim to make games more engaging, more fun, more meaningful, and more inclusive, for everyone.”
Sweet Baby has worked with various prominent studios, including Xbox Game Studios, Electronic Arts (EA), Valve, Sony Santa Monica Studio, 2K, Ubisoft, Square Enix, and Warner Bros. Studios, among others. The company’s website lists 12 games they have contributed to, including high-profile titles like Alan Wake II, God of War: Ragnarok, Marvel’s Spider-Man 2, and The Crew Motorfest.
As many gamers noticed the poor writing quality of games involving Sweet Baby Inc., one Steam user named Kabrutus decided to develop a warning for fellow game enthusiasts by creating a Steam Curator list that tracks games that Sweet Baby Inc. has worked on. The list currently features 16 titles. Note that Kabrutus’ curator list is exactly that — a list that highlights the games that Sweet Baby Inc. has worked on. There is no attack on the company or the quality of the game, simply a confirmation that Sweet Baby consulted on the game’s narrative, built based on information posted on the company’s own website.
WE ARE A QUARTER MILLION GAMERS TIRED OF ALL THE BULLSHIT! pic.twitter.com/Uc2XtWSgsH
— Kabrutus (@kabrutusrambo) March 10, 2024
However, this list was viewed as a direct attack by one Sweet Baby employee in particular, Chris Kindred, who attempted to get Kabrutus and his Steam Curator list taken down through a series of posts on X/Twitter Kindred urged others to report the list and its creator, claiming that it violated Steam’s code of conduct. Making the censorship campaign even more dastardly, Kindred attempted to get Kabrutus’ steam account banned as well. The Brazil-based gamer claims he has spent thousands of dollars on his Steam library over the years, meaning that Kindred was attempting not only to censor his speech, but also to take away his ability to even play video games he purchased.
Kindred’s actions unsurprisingly backfired, and his X/Twitter account was temporarily limited, preventing them from posting, liking, or following others for a period of six days and 20 hours. TheParkPlace reports that Kindred shared screenshots of the account limitation on the alternative social media platform BlueSky, expressing frustration and a sense of defeat.
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