Major Bank Launches ‘Carbon Footprint Tracker’ to Crack Down on Meat & Dairy Purchases
by
A major British multinational bank has launched a new “carbon footprint tracker” that monitors customers’ spending in order to crack down on purchases of meat and dairy products.
The system, launched by London-based NatWest Bank, scolds customers when they buy meat and dairy products and suggests their food purchases are causing “climate change.”
As part of NatWest’s smartphone banking app, users receive messages when they are caught buying traditionally farmed produce.
They are also urged to “swap out” items such as beef and milk with “alternatives” such as “non-dairy” or “plant-based” products.
The app pressures customers to take part in “veggie Mondays” and warns they should be “choosing (mostly) plant-based” diets to fight “global warming” by reducing their so-called greenhouse gas (GHG) emissions.
The alert messages also recommend eating “vegetarian at home” to reduce your “carbon footprint” by 40kg.
By “swapping out beef,” the app alleges an individual could reduce their “carbon footprint” by 12kg.
In addition, users are urged to try adding tofu, lentils, and other “alternatives” to their diets as substitutes for eating meat.
The bank doesn’t draw the line at food, however, and seeks to push the green agenda into all aspects of its customers’ spending.