Competition is very un-socialist so something must be done so everyone just watches the Beeb instead of unboxing videos.
“the platform determines what content is promoted to users. This makes it harder for audiences to find PSB content, which undermines its universality, and may mean they are exposed to fewer genres or viewpoints. This trend is even more stark for children and young people – for example 4-15 year old children spend significantly more time watching YouTube than PSB services combined. If children do not turn to PSB content as they get older, the future of PSM is at risk.”
Unless we get the kids now, they’re lost to us!
“PSB revenues from the TV Licence fee and linear TV advertising have declined by more than a quarter in real terms since 2016,”
People are cutting the cord, dumping TVs and the mandatory “Fund the BBC” tax is declining. What’s to be done?
Mandate more stuff.
“It is critical that the PSBs and YouTube work together to ensure that PSB content is prominent on its service, and on fair commercial terms. This is important for PSM to continue to connect with all audiences, particularly for news, which supports democracy, and for UK children’s programming which helps young audiences learn and grow”
Work together. Rather than compete, the regime will just pass ‘legislation’ ordering YouTube to promote its propaganda.
“The Government should consider whether this needs to be underpinned by legislation. This would require significant work but would give prominence for PSB content on YouTube statutory backing, just as the Media Act provides PSB players prominence on connected TVs and other devices”
George Orwell called it over 75 years ago. These people know one trick and one trick only. Force everyone to watch it. If viewers still don’t click on their propaganda even when YouTube pushes it front and center, they’ll pass legislation ordering that viewers in the UK have to watch a BBC video before watching any other video.
It’s for democracy. You see. Big Beeb is watching you.
