Tech Giants Scramble to Calm Public Anger over AI Data Centers
by Lucas Nolan
In July, roughly 1,000 Georgia residents gathered at the Effingham County College & Career Academy to hear what OpenAI could offer their community. They also faced protesters angry about the impacts of AI data centers.
The Wall Street Journal reports that a day after announcing plans for a new data center near Savannah, Georgia, OpenAI held an open house for residents’ questions. Attendees passed protest signs reading “I didn’t vote for AI” and “You can’t drink data!!!” Inside were OpenAI-staffed booths with facility information, QR codes to a job board, site renderings and a taco bar. OpenAI pledged the community $80 million, plus up to $71 million in coding credits for local students.
OpenAI Chief Global Affairs officer Chris Lehane called the open house “an important piece” of winning community support. “People really do want to know, like, ‘Are my electricity bills gonna go up or not? Is this gonna impact my water supply? Am I gonna pay more or less in taxes?’” he said.
Open houses, multimillion-dollar pledges and free food were not standard for an industry that typically won approval through speed, confidentiality and political connections. That’s changing as grassroots backlash threatens the buildout’s momentum. Companies add job guarantees and water investments to deals, cite facilities that cut tax burdens, and frame AI’s impact around opportunity, not job losses.
“The politics of data centers have become more prominent and unambiguous across the country,” said Microsoft Vice Chair and President Brad Smith. Microsoft, he said, saw the need for a community-focused approach after the issue surfaced in last November’s elections, including New Jersey’s governor’s race, which Democrat Mikie Sherrill won after campaigning on electricity prices. “As soon as, especially, the New Jersey race was over, it was clear that this was on a different trajectory,” he said. Two months later, Microsoft announced commitments on electricity, water use, jobs and taxes.
Opponents cite rising electricity prices, environmental effects and noise; some object to AI itself over job-loss fears or broader social harm. Clifford Young, chair of Ipsos Public Affairs, said the backlash reflects a “broader-based belief that the system is broken and no longer working for the average person… it’s become, I would say, even a poster child for it.”