Sydney Sweeney Lingerie Ad Breaks Internet — ‘She’s Gonna Be Bigger than Victoria’s Secret’
by Simon Kent and Jerome Hudson
Actress Sydney Sweeney is celebrating her “birthday month” by highlighting her luxury lingerie brand, SYRN — rolling out a risque cake eating campaign, and modeling a range of pieces of the intimate apparel featuring her famous derrière.
As an indicator of what to expect over the next four weeks, The Euphoria star has called the online preview marking her 29th year on the planet “Birthday Boobs.”
Sweeney shared a video Thursday on Instagram of her modeling several pieces of lingerie to mark the event and in one fleeting scene went topless and covered her chest with birthday cakes.
Fancy pink panties complemented the birthday look while her hair tumbled down in loose curls.
“Celebrate my birthday month with my newest @syrn collection coming September 1st,” she captioned the Instagram post, flagging her SYRN lingerie brand’s forthcoming “Birthday Boobs” collection.
The post was also shared on X, garner nearly nine million views in less than 24 hours:
Sydney Sweeney for the new collection from her lingerie brand, SYRN. pic.twitter.com/P3MuSZuHP0
— Sweeney NEWS (@sweeneyarchives) August 27, 2026