Tag Archive: Banishes Macho Image


on January 10, 2018 in World News

British Army Recruitment Campaign Focuses on Islam, Sexual Diversity, Banishes Macho Image

by Liam Deacon The British Army has been slammed for bowing to “political correctness” after spending £1.6 million on a campaign engaging with gender and racial identity politics and encouraging troops to be more emotional. Army representatives say they want to encourage diversity of religion, gender, sexuality, and ethnicity with their ‘Army Belonging 2018’ campaign, as well as telling recruits its okay for them to cry. In promotional videos, voiced by serving soldiers, recruits ask: “Can I be gay in the Army?”, “Do I have to be a superhero?”, and “What if I get emotional in the Army?” In...

by Liam Deacon The British Army has been slammed for bowing to “political correctness” after spending £1.6 million on a campaign engaging with gender and racial identity politics and encouraging troops to be more emotional. Army representatives say they...

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