Tag Archive: Liberal government advised not to call young people ‘millennials’ lest they be insulted

Liberal government advised not to call young people ‘millennials’ lest they be insulted

A $54,000-study conducted in March found that young people aged 16 to 30 thoroughly resent how they’re labelled The term “millennials” has negative connotations, according to young folks Marie-Danielle Smith Don’t call young people “millennials,” because they find the term offensive, the federal government has been told. In focus groups conducted for Employment and Social Development Canada, researchers determined earlier this year the word elicits “strong negative connotations” and is “considered derogatory and insulting to this generation.” Less than a month later, however, the department posted on its website an infographic, complete with a motif of a baby next to… View Article