Tag Archive: Networks Fret as Ad Dollars Flow to Digital Media

Networks Fret as Ad Dollars Flow to Digital Media

Networks Fret as Ad Dollars Flow to Digital Media Beginning Monday, television networks will roll out the red carpet for marketers during the annual bazaar known as the upfronts, trying to lure them into committing tens of billions of ad dollars for the coming TV season. If things go well, the networks will sell as much as 75 percent of their advertising time in the negotiations that follow a week of flashy presentations and star-studded parties. But behind that lavish veneer, the mood at some television networks is nervous and the sales pitch urgent. That is because broadcast and cable… View Article