on January 8, 2015 in World News
Seven in 10 TV Viewers Stream Programming
Streaming Devices Poised to Dominate Viewing Preferences As Seven in 10 TV Viewers Stream Programming Las Vegas, Nev. (January 8, 2015) – While the television continues to provide the best quality picture and viewing experience, the way content is being discovered and consumed is changing dramatically, especially for millennials. According to the preliminary results of the second NATPE||Content First and the Consumer Electronics Association (CEA)® joint research study on consumers’ attitudes toward television viewing, just 55 percent of millennials use TVs as their primary viewing platform, while streaming devices – laptops, tablets, and smartphones – are poised to dominate their… View Article
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