
Washington Post’s Traffic is Cratering – Has Fallen by Nearly 90 Percent Since 2021
The Washington Post appears to be facing an existential crisis.
The troubled left-wing newspaper, which is owned by former Amazon CEO Jeff Bezos, has reportedly seen its traffic crater by nearly 90 percent since 2021.
It has also seen a considerable decline in revenue despite Bezos making clear that he will not subsidize its losses.
Semafor reports:
Over the last four years, web traffic has cratered. According to internal data shared with Semafor in recent weeks, the Post’s regular daily traffic last year sunk to less than a quarter of what it was at its peak in January 2021.
That month, the Post briefly reached a high of around 22.5 million daily active users following the attack.
But by the middle of 2024, its daily users hovered around 2.5-3 million daily users.
Last year, Washington City Paper noted that the Post had stopped publicly disclosing its traffic numbers in press releases, after a 60% decline in monthly traffic.
On Friday, The Wall Street Journal reported that the Post’s revenue fell from $190 million in 2023 to $174 million last year.